The challenge:

Seat Unique was launching its VIP membership lounge, ‘The Mezz’ in the newly transformed AO Arena in Manchester. They needed to let the city’s partygoers know there was a new way to enjoy the show.

Charting the course:

With Rick Astley performing on opening night, we launched a mobile and location based DOOH campaign that RickRolled central Manchester using the most famous meme in the world as cultural capital. 

This campaign delivered +350% of the acquisition target for the event, and brought a whole crowd of new customers to the Mezz, and to the Seat Unique brand.

“The team at Uncharted are helping us navigate the scaling of our business, with a future fit growth plan across the whole customer experience”
Simeon Klein, General Manager